Catherine is a skilled marketer with a passion for using insights to develop relevant and engaging content.
Prior to joining Urban Foresight, Catherine was Marketing Manager at Robert Gordon University where she led a host of campaigns for academic schools. Catherine created omnichannel campaigns using channels including Google AdWords, Programmatic, Facebook, LinkedIn and Instagram, alongside the print and radio advertising requirements.
Catherine’s ability to research and analyse market data and trends helped to inform the market strategy and product development plan when she worked at Macphie, an internationally renowned food ingredient manufacturer. As a result of her data-led approach, Catherine led a number of successful launches for the company.
Catherine holds a BA (hons) in Business Studies and English from the University of Stirling.